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The aim of art is to glorify beauty. 

Alphonse Mucha


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Alphonse Mucha: In Quest of Beauty

Approximately US$30 and €27. The exact conversion rate is determined by the credit card used to make the purchase.

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We are currently shipping to the UK, Europe and USA only.

Softcover with flaps: 168 pp

Publisher: Mucha Foundation Publishing, First Edition, 

16 December 2015

Illustrations: 118 colour and 42 b&w illustrations

Language: English

Size: 22 x 27cm

Shipping Weight: 1 kg

ISBN-10: 0 953 6322 9

ISBN-13: 978-0953632299

by Tomoko Sato, with essays by Alison Brown, Paul Greenhalgh & Claire Allerton, Joanna Meacock and Sandra Penketh

“The Mucha Foundation is delighted to present this beautiful book, which highlights inspirational aesthetic links between Mucha and his contemporaries both in Britain and Europe.”

~ John Mucha, President, Mucha Foundation

Alphonse Mucha: In Quest of Beauty is a ground-breaking new study on the aesthetic ideas behind Alphonse Mucha's powerful style.

The book accompanies the widely acclaimed UK travelling exhibition of the same name.  It draws on the latest research to examine the theoretical aspect of his work, especially the idea of beauty – the core principle of his art. 

This stunning book includes over 100 works by Mucha as well as works by his contemporaries, selected from renowned Aesthetic and Art Nouveau collections in Britain. It features five specialist essays exploring related themes and provides a new perspective on artistic movements at the turn of the 19th century. 

Reflecting the concept of the exhibition, the book highlights three key themes:

  • ‘Women – Icons & Muses’ 

  • ‘Le Style Mucha – A Visual Language’

  • ‘Beauty – Power for Inspiration’


Whilst the first two chapters explore Mucha’s contribution to Art Nouveau in Paris, the final chapter throws light on his work after his return to the Czech lands. 

The exhibition Alphonse Mucha: In Quest of Beauty has shown at the Russell-Cotes Art Gallery & Museum, Bournemouth (1 April 2015 - 27 September 2015), and is currently at the Sainsbury Centre for Visual Arts, Norwich (7 November 2015 – 20 March 2016). The exhibition will travel to Kelvingrove Art Gallery and Museum, Glasgow (Autumn 2016) and Walker Art Gallery, Liverpool (Spring 2017).  Each chapter makes links between Mucha’s work and philosophy and key works from the four participating Museums.

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